The All Beef Media Team

Jennifer Nachshen,
Partner & Director of Client Development, Social Media

With a PhD in Clinical Psychology from Queen’s University, a postdoctoral fellowship at Concordia University, an academic CV listing seven first-author scientific publications and 10 years of experience in clinical practice, Jennifer applies her expert understanding of human behaviour to…
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Jacquie Wallace,
Partner & Director of Business and Brand Strategy

Jacquie
Jacquie is a former founder and VP, International, of Veer Inc., an award-winning visual content company, providing imagery, motion footage and typefaces to creatives working in advertising, publishing and new media. She also served as part of Veer’s senior management…
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Joanna Campbell,
Partner & Managing Director

Joanna
After completing a Bachelor of Arts degree in English Literature and Professional Writing at Concordia University, Joanna parlayed her love of the written word into a career in magazine journalism at LOULOU, one of Canada’s top women’s glossies. During her three-year…
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Maria Toumanova,
Partner & Director of Client Development, Public Relations

Maria joined All Beef Media as Partner and Director of Client Development, Public Relations. She has over six years of international public and media relations experience from stints in Montreal, New York and Moscow where she worked at…
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Jennifer Nachshen,
Partner & Director of Client Development, Social Media


With a PhD in Clinical Psychology from Queen’s University, a postdoctoral fellowship at Concordia University, an academic CV listing seven first-author scientific publications and 10 years of experience in clinical practice, Jennifer applies her expert understanding of human behaviour to strategic relationship building in the social-media realm. Having grown tired of academic life, Jennifer boldly transitioned into fashion and lifestyle journalism in 2008, becoming Editor for the online women’s magazine, Vitamin Daily Montreal, in 2010. Jennifer’s article about her double life, “Doctor by Day, Fashion Blogger by Night,” appeared in the Globe and Mail, and her tweets are followed by fashion enthusiasts, lifestyle personalities and media figures who enjoy her clever quips and irreverent observations. Jennifer prefers her steak medium rare, accompanied by a bold Shiraz and a side order of witty repartee. Tweet her @jenn_nachshen and email her at Jennifer@allbeefmedia.com.

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Jacquie Wallace,
Partner & Director of Business and Brand Strategy


Jacquie

Jacquie is a former founder and VP, International, of Veer Inc., an award-winning visual content company, providing imagery, motion footage and typefaces to creatives working in advertising, publishing and new media. She also served as part of Veer’s senior management team that took the company from start-up through acquisition by Bill Gates–owned Corbis Corporation. At Corbis, Jacquie took on the position of VP Global Brands & Web Platforms, managing brand strategy and user experience teams for Corbis’ portfolio of four consumer brands and web sites. Jacquie holds a MA in Communications and is now pursuing a PhD in Media and Cultural Studies, where her research focuses on the creative economy, digital culture and visual and social media. Jacquie grew up in Alberta, so when she has some free time she can be found steer wrestling, branding cattle and neutering bulls. Let’s just say she knows what AAA beef is all about. Tweet her @aliceinwunder and email her at Jacquie@allbeefmedia.com.

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Joanna Campbell,
Partner & Managing Director

Joanna

After completing a Bachelor of Arts degree in English Literature and Professional Writing at Concordia University, Joanna parlayed her love of the written word into a career in magazine journalism at LOULOU, one of Canada’s top women’s glossies. During her three-year tenure there she rose the ranks from copy editor to section editor, and filled countless beauty and lifestyle pages with her catchy content. At All Beef Media Joanna managed the daily operations, overseeing all the accounts to make sure that client strategy and community management were spot on, that the analytics showed real results and that clients were happy! In her spare time she enjoys adventuring to faraway places such as Africa, South America and Australia, and she recently reloacted to New York City. Raised on Alberta beef, Joanna loves a good cheeseburger and shamelessly chooses a side of fries over salad every time. Tweet her @GingerJobot and email her at Joanna@allbeefmedia.com.

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Maria Toumanova,
Partner & Director of Client Development, Public Relations

Maria joined the All Beef Media team as Partner and Director of Client Development, Public Relations. She has over six years of international public and media relations experience from stints in Montreal, New York and Moscow where she worked at such world-renowned firms as ZOÏ Agency, Publicis, Ketchum, Cossette and Edelman. Voted one of the top 30 beauty PR representatives in Canada for three consecutive years, she also holds degrees in Public Relations from McGill University and Human Relations and Marketing from Concordia University. Her PR prowess perfectly complements social media for creating immediate communication with bloggers, media and other influencers, live tweeting at press events and boosting virality of news. Although she occasionally indulges in vegan fare, Maria also loves to chow down on organic, grass-fed, free-range beef, accompanied by a crisp glass of Pinot Grigio. At the beginning of 2013, Maria started her own boutique agency, NUVO media, specializing in fashion, beauty and lifestyle PR. Tweet her @MariaToumanova and email her Maria@allbeefmedia.com.

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