The Stories


  • Moroccanoil
  • K•Swiss Canada
  • Le Château
  • BeaverTails
  • L’Oréal Canada
  • Pretty Ballerinas
  • Félix & Norton
  • Suzy Shier
  • Precision Advertising
  • HighScore House
  • Rudsak
  • Sutton Realty
  • Urban Body
  • Baskits
  • Oysterfest 2010
  • Carly Fridman
  • Chefanista


This global beauty brand stormed the scene with its signature oil treatment and now boasts a complete hair care line and recently launched body products. All Beef Media is creating and implementing the strategy for its North American social media launch as well as managing the platforms to build an online community for this brand with a cult following.
Social Media Development & Execution, 07/2012–11/2012


Founded more than forty years ago in California, K•Swiss is the founder of the all-leather tennis shoe. Now aiming to be the most inspiring and innovative sports brand in the market by offering a variety of performance and lifestyle footwear and apparel, they turned to All Beef Media to develop a PR 2.0 campaign for their first launch in Canada.
Public Relations 2.0, 6/2012–11/2012

Suzy Shier

Since they opened their doors in 1966, Suzy Shier has been bringing wearable, contemporary and affordable fashion to women across Canada. With the help of All Beef Media, they’re taking their social media presence to the next level by engaging and connecting with fans on Facebook and Twitter, and consistently sharing relevant fashion, beauty and style content.
Social Media Development & Execution, 10/2011–03/2012

Beaver Tails Beaver Tails Beaver Tails


Feeding the fans of this quintessentially Canadian brand with more than just pastries, we deliver delicious daily bytes to its online community, making it a prime source for posts about foodie news, homegrown culture and contemporary design.
Social Media Development & Execution, 02/2011–11/2012
Public Relations, 2012

Pretty Ballerinas

Founded on the small Spanish island of Menorca, and part of the MASCARÓ family of shoe manufacturers, Pretty Ballerinas opened their first North American boutique in Montreal’s Westmount neighborhood in 2009. Experts in the field of ballerina flats, they came to All Beef Media to confidently execute their events, develop their public relations and give their social media presence a stylish boost.
Social Media Consultation, Training & Support, 12/2011–11/2012
Public Relations, 12/2011–present

Precision Advertising

We’ve partnered with this creative marketing and communications agency to provide social media management and content creation for clients such as Scandinavian undergarment aficionadas CHANGE Lingerie and, previously, eyewear brand FYSH UK. By sharing interesting and on-voice content on Facebook and Twitter, and crafting brand-consistent blog posts for Fyshnation, we have shored up the online presence of both brands.
Social Media Development & Execution, 7/2011–7/2012

High Score House High Score House High Score House

HighScore House

HighScore House is an imaginative online game designed to motivate children to complete household tasks and responsibilities. All Beef Media employs an online engagement style that is friendly, fun and warm to share parenting tips with humour and empathy through Twitter, Facebook and a blog. We love helping HighScore House help families make life easier.
Social Media Development & Execution, 7/2011–03/2012

Le Chateau Le Chateau

Le Château

Le Château has been at the forefront of the fashion industry since 1959, and following a six-month session creatively driven by All Beef Media, they have now brought their sartorial swagger to the social media realm. Through active Facebook and Twitter engagement, we offered the Le Château brand community a steady stream of industry news, inside scoop and unique insight into the worlds of fashion, beauty, travel and design. Now that Le Chateau has its social media sea legs, All Beef Media has taken a supporting role, offering ongoing consultation, guidance and feedback.
Social Media Development & Execution, 5/2011–1/2012
Social Media Consulting, Training & Support, 2012

Félix & Norton

Monsieur Félix and Mr. Norton have been serving up Canada’s best freshly baked cookies since 1985. This Montreal-born company called on All Beef Media to develop a social media strategy that includes integrated public relations to best spread the word about its latest tasty offerings with Canada’s cookie-loving community.
Social Media Development & Execution, 12/2011–7/2012
Public Relations, 12/2011–7/2012

Urban Body

Urban Body is Montreal’s most happening fitness studio, offering dynamic workouts for women looking to shed a few, get in shape or just boost their mojo. All Beef Media helped this hot new company get in the social media groove, build relationships with clients and find fitness-seeking females, remaining onboard for ongoing consultation.
Social Media Consultation, Training & Support, 2011

L’Oréal Canada

L’Oréal Canada

When Human Resources opted to use social media to attract and communicate with Canadian players of REVEAL, L’Oréal’s revolutionary new business game and recruitment tool, we contributed engagement and content strategies as well as ongoing support. The result? The Canadian office exceeded its target number, and beat the international average, of players who completed the game.
Social Media Consulting, Training & Support, 2010


With a focus on personalized relationships, Sutton has been finding buyers their home sweet homes since 1983. We held a training session for the realtors of this established Canadian company with the aim of training these independent professionals on how to implement social media, grow their businesses and boost their sale capacity.
Social Media Training Session, 2011



We accepted a two-month challenge to launch a social media presence that would boost brand loyalty, deliver customer service and drive sales, which we achieved by building an impressive base of fashionable fans and followers, including devoted customers and influential media.
Social Media Development & Execution, 11/2010–01/2011



We secured this brand’s spot as the go-to hostess with the mostest, sharing tips and quips about entertaining, food, decor and, of course, gorgeous gift baskets with an engaged following of fine-living enthusiasts.
Social Media Development & Execution, 11/2010–07/2011

Montreal Oysterfest 2010

Montreal Oysterfest 2010

In two short weeks, we built a devoted following that included influential food journalists and bloggers, as well as die-hard shellfish fans. More than 800 people attended the event, which raised more than $10,000 for environmental sustainability.
Event Promotion, 2010



Owner and “chefanista” Rose-Anne Gabriel was already using both Twitter and Facebook to promote her meal-delivery service but was disappointed with the lack of consumer engagement. With our training and support, this energetic entrepreneur was soon cooking up creative content and building online relationships with busy professionals and parents who share a passion for Parentête and all things delectable.
Social Media Consulting, Training & Support, 2011